Estimate My Project

Digitalization of offline business during COVID
Industry
Education and
research
Region
USA
Platforms
Facebook Ads,
LinkedIn Ads
Key results
ROI of 812.7%


Silicon Valley Innovation Center (SVIC) is a technology-powered education and research center of Fortune 2000 companies’ top executives and board directors connecting them to Silicon Valley and helping take full advantage of the new technological revolution. They offer corporate training from Silicon Valley’s top companies and leading experts, industry research, expert consulting, and online education.

Project overview
Teamedia has been engaging with SVIC for 2 years already. Initially, SVIC offered offline individual and group programs for executives to share their knowledge and learn more about digital transformation: networking combined with education. At the beginning of our relationship, Teamedia helped SVIC with Google Ads lead generation for their growth programs.
Challenge
Then in March-April 2020 as the world was gradually getting locked down, the SVIC management team realized that the current business model was not going to survive due to the COVID restrictions: prohibited traveling to/within the USA and gathering limits. The business model was focused on offline meetings and tours that obviously became impossible. SVIC saw a critical need in business transformation to the digital world and was looking for cost-efficient decisive measures.
Strategy overview
Ad budget
$5-10K/month
Target audience
C-level executives, 200+ company size, interested in digital transformation
Geo
Worldwide
Project roadmap
1
Market analysis and search for new opportunities
  • SWOT analysis
  • Competitor research
  • Target audience evaluation and adjustment
  • Identifying profitable segments and directions
2
New website and service launch
  • Website copy evaluation
  • Conversion tracking setup
  • Brand awareness enhancement
  • Conversion rate optimization
  • Online education course creation: CDP, ADTP, DTP
  • Sales funnel adjustment
3
Facebook and LinkedIn Ads CDP and ADTP campaign test
  • CDP and ADTP campaigns relaunch and modification on Facebook Ads
  • Improved geo targeting by focusing on tier-1 countries
  • Improved lead quality by enhanced geo targeting
  • Adjusted bids and optimized marketing budget
  • Decreased CPL by 44% with the same number of leads generated
4
LinkedIn Ads DTP campaign launch and optimization
  • Tested new segments and audience insight
  • Evaluated ad copies
  • Improved lead quality
  • Enhanced lead nurturing workflow
Client testimonial

Results

3
New services and programs introduced and promoted
44%
Decreased CPL with the same number of leads generated

812,7%
Established ROI
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